Monday, October 25, 2010

New Chicago Apple Store - Lincoln Park


This weekend i had a chance to visit the new Apple store in Chicago. It is located in beautiful Lincoln Park on the corner of North Ave and Halsted. The store opened its doors at 10:30am. From what i heard people had been camped out all night to be the first to walk into the store.

I got there at about 12:30pm. There were still some small lines to get into the store even then. As you walked in, store Associates were passing out these white small boxes with T-shirts inside commemorating today's event. The T-shirts were black with some multi sized/colored apple leaves on the front with green text on the back calling out the store and a white apple logo in the middle of the wording. They were a nice simple design and fit in perfect for a Fall Chicago Day opening.

The T-shirt boxes were a one piece giant folded cardboard item. It was actually pretty cool. The outside was white and the inside was green with a white Apple logo inside the box. The one thing i love about Apple is they really do look into everything down to the box itself.

As we walked in to the store, the place was filled with people. They also had a lot of cops in uniform and plain clothes walking around too. I don't blame them esp. with how some people might be tempted to try to grab and run. Although i think that would be the worst mistake they could make. But you know what they say "Stupid is as Stupid does". lol

The Apple associates wore these nice blue long sleeve shirts with a white embroidered Apple Logo's in the center. It reminded me a bit of Apple meets Iron Man. I loved the shirts and i got to talking to one of the associates about getting one. But he said it was just for Apple employees. The material was like that of a polo shirt. Really sweet. Apple if you are reading this please make some of these shirts for sale. They look really really nice and yes i know a ton of us would buy them.

The store had all the goodies Apple is know for, from the beautiful new MacBook Air to the amazing iMacs. The store was just gorgeous. I loved walking around looking and being able to play with everything i could. It had a nice clean, comfortable look & feel to it.

The Apple associates were very friendly and always there to help or assist you with any questions. The one thing that stuck out that i loved was how everyone working there was being themselves. You had people with long hair, short hair, big giant afros, multi colored hair, tats, body art (aka piercings),etc. I love walking in a place where people are people no covered up so they don't scare the clients. This is one of the reasons why i love Apple, they don't styfile the creativity people have deep within.

The store is huge, it has a stainless steel panel finish on the outside with three entrances made out of primarily Glass with a bit of steel in some places. Really nice, clean and sleek design.It also has a nice modern sit down park on the side between the store and the newly renovated North and Clybourn Train station. Apple plunked down $4 million to bring it back to life.

If you have had a chance to visit. I would def. encourage you to do so. They did a fantastic job on the store, train station and the people are very warm and friendly who work there. Plus, you can always find something to bring home with you, what ever your price range, Apple has it all.

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