New Chicago Apple Store - Lincoln Park

This weekend i had a chance to visit the new Apple store in Chicago. It is located in beautiful Lincoln Park on the corner of North Ave and Halsted. The store opened its doors at 10:30am. From what i heard people had been camped out all night to be the first to walk into the store.

I got there at about 12:30pm. There were still some small lines to get into the store even then. As you walked in, store Associates were passing out these white small boxes with T-shirts inside commemorating today's event. The T-shirts were black with some multi sized/colored apple leaves on the front with green text on the back calling out the store and a white apple logo in the middle of the wording. They were a nice simple design and fit in perfect for a Fall Chicago Day opening.

The T-shirt boxes were a one piece giant folded cardboard item. It was actually pretty cool. The outside was white and the inside was green with a white Apple logo inside the box. The one thing i love about Apple is they really do look into everything down to the box itself.

As we walked in to the store, the place was filled with people. They also had a lot of cops in uniform and plain clothes walking around too. I don't blame them esp. with how some people might be tempted to try to grab and run. Although i think that would be the worst mistake they could make. But you know what they say "Stupid is as Stupid does". lol

The Apple associates wore these nice blue long sleeve shirts with a white embroidered Apple Logo's in the center. It reminded me a bit of Apple meets Iron Man. I loved the shirts and i got to talking to one of the associates about getting one. But he said it was just for Apple employees. The material was like that of a polo shirt. Really sweet. Apple if you are reading this please make some of these shirts for sale. They look really really nice and yes i know a ton of us would buy them.

The store had all the goodies Apple is know for, from the beautiful new MacBook Air to the amazing iMacs. The store was just gorgeous. I loved walking around looking and being able to play with everything i could. It had a nice clean, comfortable look & feel to it.

The Apple associates were very friendly and always there to help or assist you with any questions. The one thing that stuck out that i loved was how everyone working there was being themselves. You had people with long hair, short hair, big giant afros, multi colored hair, tats, body art (aka piercings),etc. I love walking in a place where people are people no covered up so they don't scare the clients. This is one of the reasons why i love Apple, they don't styfile the creativity people have deep within.

The store is huge, it has a stainless steel panel finish on the outside with three entrances made out of primarily Glass with a bit of steel in some places. Really nice, clean and sleek design.It also has a nice modern sit down park on the side between the store and the newly renovated North and Clybourn Train station. Apple plunked down $4 million to bring it back to life.

If you have had a chance to visit. I would def. encourage you to do so. They did a fantastic job on the store, train station and the people are very warm and friendly who work there. Plus, you can always find something to bring home with you, what ever your price range, Apple has it all.

Dell Unveils New Rugged Laptop - Latitude E6400 XFR

(image found on cnet news)
Today, Dell has unveiled a new rugged laptop that is built to 13 different military specs. This machine is designed to withstand drops of 4 feet, Sea Fog, Temperature Extremes, Thermal Shock & Explosive Environments. The outside is designed with a Rugged Balistic Armor Material made from PR481 material. It also comes with a Primoseal that enhances protection from dust and liquids via a compression Gasket.

This new laptop is a Latitude E6400 XFR. That comes with an Intel Core 2 Duo Processor, 120GB Solid State Drive, NVidia Quadro NVS 160M GPU video card with 256MB DDR2 Ram with a starting price of $4,299.00, available March 10, 2009.

From the spec's it sounds like a great Machine for those who need a latop in extreme conditions.

Dell Unveils Latitude E6400 XFR Rugged Notebook (DailyTech)
Dell Launches Its First Rugged Touch-screen Laptop (PCworld)
Dell hopes tough guys still buy laptops (cnet news)

Intel introduces new Atom processors for assorted gadgets.

(image found on digitimes)
Intel will we offering some new Atom processors for other items besides mobile internet devices and netbooks. The company is looking at offering new companies a chance to bring their digital gadget to market using their chips.

The company introduced four Atom chips that will go into devices such as entertainment systems for cars, videoconferencing devices, robots and interactive kiosks, said Doug Davis, vice president of Intel's digital enterprise group.

These ultra-low-power chips can offer the rich multimedia performance and high-bandwidth Internet connectivity demanded by those devices, Davis said.

The Z500-series Atom processors are integrated chips the size of a penny that draw little power and do not require fans to operate. The chips draw 2.5 watts of power or less and run at speeds of between 1.10GHz and 1.6GHz. The chips offer integrated 2D and 3D graphics and will be manufactured using Intel's existing 45-nanometer process.

Some new markets being targeted by Intel with the new chips include entertainment systems in cars and desktop videophones. For example, the new Atom Z520PT powers an in-car infotainment system that can run video without compromising on performance, Davis said.

Intel and OpenPeak also provided a reference design for a touch-screen videoconferencing phone embedded with a low-power Atom chip. Resembling a blown-up mobile Internet device, the OpenFrame home IP (Internet Protocol) phone design from OpenPeak also runs Internet-based video and social-networking applications, Davis said.

As part of the announcement, Intel also said Microsoft automotive applications would work with Intel's embedded Atom chips. Microsoft's auto division provides a software toolkit for developers to write in-car applications that include navigation and hands-free calling.

The new chips will be available in commercial quantities in the second quarter of this year. Pricing information was not immediately available.

Intel has taken a number of steps to develop integrated chips that could fit into devices such as set-top boxes and TVs. The chip maker in February said it was hurrying up the move to the new 32-nanometer process technology to produce faster and more integrated chips.

To that effect, the company said it would spend US$7 billion over two years to revamp manufacturing plants. The 32-nanometer process will also help Intel make more chips at lower costs and add efficiencies to the production process. Intel will begin producing chips with 32-nm circuitry starting in late 2009.

Intel may also be looking for outside help to develop custom Atom chips for embedded devices. Earlier on Monday, Intel entered a partnership to share the Atom chip designs with Taiwan Semiconductor Manufacturing. TSMC customers will have access to the Atom intellectual property to develop customized chips.

The partnership with TSMC could result in the development of customized chips for Intel to access new markets it can't reach alone, Brookwood said.

If you needed customized GPS (Global Positioning System) or graphics technology on the chip, for example, you couldn't do it, as Intel doesn't provide the building blocks to do so, Brookwood said. The deal with TSMC makes that level of Atom chip customization possible, he said.

Why Intel is sharing its secret sauce (Fortune)
Intel Introduces Atom Chips for New Devices (PCworld)
Intel and TSMC to make 'strategic announcement'(Digitaltimes)
Intel expands Atom's reach into cars, cellphones (TG Daily)