25th Anniversary of the Apple 1984 Video

Today is the 25th anniversary of the Apple 1984 George Orwellian video which ran during the third quarter of Super Bowl XVIII, January 22, 1984. This was the breath taking way Apple introduced the world to the Apple Macintosh. The video was directed by Ridley Scott (famed director of such hits Blade Runner, Gladiator, Black Hawk Down & Alien).

"Apple spent 1.5 million on it, even while the board didn't want to run it and Steve Jobs—who obviously believed the ad was genius and was present at the moment of the filming—had to use all his Reality Distortion Field powers alongside John Sculley to get them to approve the spot. Reportedly, Steve Wozniak liked it so much that he offered to pay for it with his own money.

At the end, Steve's vision—as most times, spot on—prevailed and the ad became the biggest hit ever in the history of TV, setting the bar for every Super Bowl commercial since then. With one single emission, it generated millions of dollars in free coverage and re-runs in TV stations through the nation and abroad, and became a historical landmark to advertisers, companies, and public alike."

Its nice to see people who dream big and take a chance on something they truly believe in. Apple has always been a company that has been known for testing the waters and being on the cutting edge of the cusp. This video will live on in history as one of their great accomplishments.

1984 Macintosh Ad Still Rocks our Socks 25 years later (Gizmodo)