(image found on PCWorld.com)Google offers an interesting compromise to media owning organizations. As people continue to upload various video media to You Tube, Google police's the video by using its Content ID system to help identify accepted media for posting and removing content that violates copyright.
(image found on arstechnica.com)Google has come up with the following option. "If a consumer posts video content from a TV show, then any ad revenue that YouTube generates from that clip will be shared with the legal rights holders of that video content. " This way it can help cut down on some of the lawsuits on infringement and also help to line peoples pockets for use of their material on You Tubes site. Basically also giving the owners material free advertising for their product they have being viewed on You Tube by millions of people.
Its actually a very cleaver idea because the fact remains people will always continue to post videos whether legal or not. This way the owners of the material can get some well deserved free world wide advertising and get paid on top of it. Expecting Google to catch every single violating clip is just ridiculous in itself. They may catch a lot of it but people will always find ways around it and still post aways. Whether it be by changing the names, splitting it into various parts or some other idea. We live in a You Tube world today. At least Google is trying to make it a more pleasant and less litigious playground for all to enjoy.
Google Takes Viral Video to Another (contentinople)
You Tube to Let Big Media Bring Its Own Ads (PCWorld)
YouTube to allow Big Media to bring own ads, take on Hulu (arstechnica.com)
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